MBA Marketing Management
MBA Marketing Management
This course gives an introduction to marketing management on a strategic level. The student will learn how to follow the marketing planning process from strategy to execution.
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Introduction
Marketing is the process of getting solutions to problem-owners. In this course we teach students how to do marketing research by first making a situational analysis (external and internal), then combining strengths, weaknesses, opportunities and threats to formulate strategy. After that, making the ideal mix of marketing instruments to reach the target audience of a specific segment of the total market.
Master degree
This course is one part of the total Master of Business Program. In the last segment of this course you may select other courses which, if combined properly, will allow you to meet the qualifications for the start of your Master thesis research.
Structure
Mandatory literature to be studied
Text to explain the subject matter
Instruction video's
Recaps; summary of the video material
Exercises and questionnaires
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Prerequisites
You don't need a special education to follow this training. This course can be followed independent of other MBA modules which we provide. A minimum of eight modules is needed to proceed to the Master research phase. It is recommended that you choose this course on the basis of several years as a professional.
Duration
The duration depends on existing knowledge of each student and your method of study. You need time to study the mandatory literature and writing your thesis. In general, a student should be able to finish each module in about two or three months.
Accreditation approval
Katowice School of Economics.
Teachers
Prof. Dr. Jovan Didier
Robert V. Goedegebuure, Ph.D.
Joop Remmé, Ph.D.
Teaching model
Research shows when knowledge exclusively is transferred bij a classroom training, only 5% of the knowledge has a lasting impact. Our digital learning system and our courses are designed to take you through different ways of knowledge with a very high impact.
Digital learning system
Our digital learning system works on any PC, tablet or Smartphone with an internet connection. We recommend a high-bandwidth connection such as cable. It is particularly easy to use. Each training begins with a short video showing the functioning and controlling of our system.
Technical support
We offer you free technical support via our learning system integrated support button. We aim to answer your question within two week days. At selected trainings you will be guided by our built-in simulator. We offer no content-related support.
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